Beneath the surface of the water, in the calm stillness of the current, swim the koi fish - a symbol of perseverance, strength and renewal. In different cultures, they symbolize luck, transformation and freedom. But for me, the fish are much more than a symbol - they are part of my life story in many ways. I grew up on a kibbutz where as a child, fish farming was part of the landscape and day-to-day.

Even within my nuclear family, water was always present - like an invisible stream that connects the generations.

And within that stream is also my father, an artist himself, who instilled in me a love of creation and influenced my artistic path. Almost symbolically, my partners in business and creation are Pisces, and with them also the people closest to my heart who left a lasting mark, as if the water connected us in a way I could not have planned, but only felt.

And how fitting that the business was born now, in the season of blossoming and renewal. In spring - when the heart is filled, when nature reminds us that there is always room for new growth, a sense of great hope for each of us and for all who are still waiting for its release. This is just the beginning, and the waters around me are moving, carrying me forward ... Welcome